Responsibilities

• 1. Administer Riverland’s website content and governance.
• - In coordination with departments, create and manage content for web pages on the public website
• - Independently administer and continuously improve Riverland's public website in alignment with the Comprehensive Marketing Plan, institutional priorities, and established brand standards.
• - Implement and maintain website governance processes to ensure content is accurate, current, accessible, user-focused, and aligned with institutional priorities.
• - Develop, document, and apply operational standards and best practices for website content organization, navigation, user experience, and content lifecycle management.
• - Coordinate website updates with departments, content managers, and external vendors.
• - Analyze website traffic, search performance, search engine optimization (SEO), user behavior, and engagement data to identify opportunities and recommend improvements that increase the visibility, usability, and effectiveness of Riverland's digital communications.
• - Monitor emerging website trends and recommend improvements to strengthen Riverland's digital presence.
• - Serve as the department's primary resource for website governance and web best practices.
• 2. Co ordinate digital communications and institutional social media.

Requirements

• Minimum of two (2) years work experience OR a bachelor’s degree and one (1) years work experience OR an equivalent combination of education and experience. A master's degree may substitute for 18-months of experience; a bachelor's degree may substitute for 12 months of experience; and an associate's degree may substitute for 6-months of experience. The degree must be within any of the following disciplines: marketing, advertising, journalism, web development, English, higher education or related.
• Professional experience developing and managing digital communications, including website content and digital content across multiple social media platforms.
• Experience using a content management system (CMS) to create, organize, and maintain website content.
• Experience creating graphic design, photography, videography, or multimedia content.
• Knowledge of professional design software including Adobe Creative Suite, Microsoft 365, Adobe Acrobat Professional, and related digital content tools.

Preferred

• Experience developing and implementing digital communication or social media strategies.
• Knowledge of website accessibility standards (WCAG 2.1 AA) and inclusive communication practices.
• Experience using website analytics, social media analytics, or other digital performance measurement tools.
• Experience with search engine optimization (SEO) and improving website usability.
• Experience coordinating projects across multiple departments.
• Knowledge of the Minnesota State system and higher education marketing practices.
• Bilingual/multilingual fluent in Spanish, Karen, Karenni, Somali, Pohnpeian, French, Nuer, Anuak, or other languages that reflect our student body, workforce, and communities.
• Demonstrated experience working with multicultural and underserved populations.

Benefits

• Benefits Information: At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.
• To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.