Vice President of Marketing & Communications

Santa Clara, CA (On-site)

$175K/yr – $210K/yrSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand and audience-engine for LifeMoves, shaping a compelling, consistent story across digital touchpoints and a donor-first communications flow that feeds a measurable fundraising pipeline.

  • Brand governance and audience-aligned plans to drive awareness, trust, and action.
  • Digital ecosystem ownership, from the website to social channels, with an optimized user journey.
  • Collaboration with Development to turn engaged audiences into donors, volunteers, and advocates through storytelling and integrated campaigns.

Job Description

Responsibilities
  • Brand governance and living brand voice: define and evolve LifeMoves to build awareness, trust, credibility, and action.
  • Audience mapping and integrated plans: connect donors and other audiences to the brand with a donor-first marketing and communications plan.
  • KPI definition and optimization: set metrics and drive execution through a small, high-impact team and partners.
  • Strategic messaging and channel optimization: establish priorities, timelines, and success metrics, using data and audience insights to refine messaging, channels, and resource allocation.
  • Digital front door architecture: design and transform the website and social channels into a dynamic engine for the LifeMoves brand.
  • Digital ecosystem ownership: ensure every touchpoint across social, site, and channels is professional and compelling.
  • Empathy-to-Action funnel with Development: collaborate to turn passive audiences into active supporters.
  • Digital journey design: move visitors from curiosity to connection to measurable actions like donations, volunteering, or advocacy.
  • Revenue partnership and lead generation: create pathways that deliver a qualified donor pipeline to Development to sustain the mission.
  • Strategic partnership with Development: support fundraising and donor engagement through storytelling, audience development, and campaign execution.
Requirements
  • Proven leadership in marketing/brand within nonprofit or mission-driven organizations.
  • Experience leading cross-functional initiatives and teams.
  • Experience running an internal creative agency producing revenue-focused assets.
  • Advanced knowledge of marketing, branding, and integrated communications strategies.
  • Digital communications expertise across websites and social media, with strong storytelling skills.
  • Ability to translate complex social issues into clear, compelling narratives and influence diverse stakeholders.
  • Strategic thinker with strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
  • Commitment to equity, dignity, and ethical storytelling in homelessness work.
  • Travel and background check requirements applicable to the role.
Benefits
  • LifeMoves benefits package
  • EOE and inclusive work environment text
Benefits and others are included in the source sections but only the items above are shown here to reflect the allowed main field content.
LIFEMOVES logo

LIFEMOVES

LifeMoves is the largest and most effective nonprofit committed to ending the cycle of homelessness for families and individuals in San Mateo and Santa Clara Counties. Our successful and multi-faceted therapeutic service model combines clean, modern housing with intensive supportive services that promote dignity and respectfully motivate our clients to achieve autonomy.LifeMoves programs combat homelessness today – and tomorrow – by teaching comprehensive life skills that help our clients achieve long-term self-sufficiency, and effectively break the cycle of homelessness.Our innovative and effective program model requires accountability from our clients. The LifeMoves program helps clients understand the root cause of their homelessness and then focuses them on developing core competencies and the skills they need to succeed in the long-term.Similarly, our in-depth programming for children provides academic support to help bridge achievement gaps, and physical and mental health support to address the extensive issues caused by the trauma of homelessness. The focus is on maximizing opportunities for homeless youth to help them mature into self-sufficient adults and to end intergenerational poverty which leads to homelessness.The impact of LifeMoves programs and services is tremendous: Last year, 82% of families and 65% of individuals engaged in our shelter programs successfully returned to stable housing and self-sufficiency.

Founded in 1987
Santa Clara, California, USA
372 employees