Kunyu LLC

Vice President Marketing Communications

USA (Hybrid)

Salary Not AvailableSenior Level20+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing and brand leadership for Kunyu LLC’s institutional crypto derivatives platform and thought leadership effort.

  • Must-have: 20+ years in marketing/brand leadership within financial services or fintech
  • Standout: Experience leading cross-border, cross-functional teams and programs

Job Description

Responsibilities

  • Marketing Strategy & Brand Leadership: Define and lead Kunyu LLC’s global marketing and brand strategy aligned with corporate vision and growth objectives.
  • Marketing Strategy & Brand Leadership: Build and position Kunyu LLC as a trusted, institutional-grade digital asset and derivatives partner.
  • Marketing Strategy & Brand Leadership: Develop clear, differentiated messaging across trading products, platform solutions, and strategy services.
  • Marketing Strategy & Brand Leadership: Establish brand governance, consistency, and long-term equity across all markets and channels.
  • Go-To-Market & Demand Generation: Design and execute integrated go-to-market strategies for product launches and platform initiatives.
  • Go-To-Market & Demand Generation: Drive client acquisition, pipeline development, and revenue growth in collaboration with sales and leadership teams.
  • Go-To-Market & Demand Generation: Develop institutional marketing strategies targeting hedge funds, trading firms, asset managers, and fintech platforms.
  • Go-To-Market & Demand Generation: Optimize multi-channel marketing funnels, including digital, partnerships, and ecosystem-driven growth.
  • Communications & Thought Leadership: Lead global communications strategy, including PR, media relations, and executive visibility.
  • Communications & Thought Leadership: Position Kunyu LLC as a thought leader in crypto derivatives, trading strategies, and financial innovation.
  • Communications & Thought Leadership: Oversee creation of high-impact content, research publications, and market insights.
  • Communications & Thought Leadership: Represent the company at conferences, industry forums, and strategic events.
  • Market Intelligence & Positioning: Monitor global digital asset, derivatives, and fintech trends to inform marketing strategy.
  • Market Intelligence & Positioning: Translate complex trading strategies and financial products into compelling institutional narratives.
  • Market Intelligence & Positioning: Strengthen competitive positioning through differentiated storytelling and insight-driven messaging.
  • Market Intelligence & Positioning: Support strategic decision-making through market and client intelligence.
  • Growth & Global Expansion Support: Support Kunyu LLC’s expansion across the U.S. and international markets through localized marketing strategies.
  • Growth & Global Expansion Support: Build scalable marketing frameworks to support cross-border growth and client engagement.
  • Growth & Global Expansion Support: Collaborate with leadership to identify strategic partnerships and co-marketing opportunities.
  • Growth & Global Expansion Support: Drive ecosystem development through alliances, integrations, and industry relationships.

Requirements

  • 20+ years of progressive experience in marketing, communications, or brand leadership within financial services, fintech, capital markets, or digital asset environments.
  • Proven success in building and scaling institutional marketing and brand functions in high-growth or startup environments.
  • Strong understanding of cryptocurrency markets, derivatives, and financial products.
  • Demonstrated expertise in go-to-market strategy, demand generation, and communications.
  • Experience working with executive leadership and global cross-functional teams.
  • Exceptional storytelling, strategic thinking, and stakeholder management skills.
  • Bachelor’s degree in Marketing, Business, Finance, or related field required; MBA or advanced degree preferred.

Preferred

  • MBA or advanced degree preferred.

Benefits

  • Competitive executive compensation with performance-based incentives.
  • Eligibility for equity participation and long-term incentive programs.
  • Comprehensive health, insurance, and retirement benefits.
  • Flexible hybrid working environment based in Los Angeles.
  • Opportunities to represent Kunyu LLC in global digital asset and financial markets forums.