Vice President of Marketing & Communications

Responsibilities

• Serves as the senior leader responsible for FCCS marketing, branding and communications functions, ensuring alignment with organizational priorities and business objectives.
• Leads the strategic marketing initiatives and development of marketing and communications plan and budget to achieve business goals.
• Creates integrated marketing campaigns – Owns the idea generation, cross-department/functional coordination, budget oversight, and vendor/project management.
• Develops messaging and positioning – Drives key messaging and positioning points to ensure consistent communication. In partnership with service/product managers develop value propositions for business solutions.
• Responsible for the development, implementation and oversight of comprehensive brand and marketing/communications strategies and programs through multi-channel delivery.
• Develops content and materials for marketing and business development. This includes digital media, customer success stories (cases studies and white papers), newsletters, sales slicks, website copy, client and prospect communications and promotional materials.
• Develops internal communications for increased employee engagement, building and maintaining a strong culture and reinforcing the FCCS values.
• Aligns the branding, marketing, communications with the organization’s strategic direction, business development, objectives and goals.
• Manages a strong, successful marketing and affinity team (through the FCCS PassKey and sponsorship programs).
• Maintains and manages a dynamic, exceptional team of outside experts for marketing, communications, branding and writing support.

Requirements

• Bachelor’s Degree in Marketing or equivalent
• Minimum of 12 years of experience in Marketing/Communications, preferably within professional services organizations.
• Progressive leadership experience managing a high-performing team of marketing/communications professionals.
• Experience creating and managing a strategic marketing plan and budget
• Cross-functional experience in all aspects of Marketing, Branding, and Communications.
• Demonstrated success marketing and selling professional services or other relationship-based offerings, rather than consumer products or manufactured goods.
• Strong project management skills with the ability to lead multiple complex initiatives and prioritize resources to meet deadlines.
• Exceptional written, verbal, presentation, and interpersonal communication skills, with the ability to influence and communicate effectively with executives, clients, employees, Board members, and external partners.
• Proven ability as a detail and deadline-oriented leader.
• Excellent writing and editing skills, critical thinking skills, interpersonal skills, collaboration and communication skills.

Preferred

• Knowledge of the Farm Credit System is preferred.
• Experience managing a sponsorship program is preferred.
• Event marketing experience is preferred.
• Understanding of Adobe Creative Suite is preferred.

Benefits

• 90-100% employer paid health insurance options
• Great Place to Work Certified
• 12-13 paid holidays annually
• Open paid vacation time – Supervisor Approved
• Generous paid sick time
• Generous 401k matching and other benefits
• Casual Dress Code
• Collaborative and welcoming work environment