Responsibilities

• Build & Scale Demand Generation for Revenue Growth
• • Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
• • Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
• • Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
• • Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
• Transform Field & Digital Marketing into a Revenue Machine
• • Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
• • Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
• • Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.
• • Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.

Requirements

• 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products
• Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
• Experience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforce
• Experience leading a field marketing function, inclusive of customer marketing
• Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products
• A track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization — someone who develops talent, builds trust, and creates teams that punch above their weight
• Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership
• Ability to work effectively in a fast-paced and dynamic environment
• Strategic thinker with the ability to translate strategy into actionable plans