Vice President of Marketing & Brand Strategy

Responsibilities

• Ensures all marketing and communication efforts reflect the YMCA’s mission, values, and community impact.
• Serves as the association’s lead brand steward, maintaining brand integrity, consistency, and voice across all locations, programs, and communication channels.
• Develops and implements association‑wide brand standards, messaging frameworks, and visual identity guidelines.
• Educates staff and volunteers on brand usage and cause‑driven messaging to ensure alignment and consistency.
• Leads storytelling strategies that clearly communicate the YMCA’s charitable purpose, people‑first impact, and role as a community convener.
• Oversee internal and external communications including digital platforms, social media, media relations, executive communications, and crisis communications.
• Ensures communication elevates impact stories, outcomes, and transformation rather than focusing solely on programs or facilities.
• Supports development, membership, and advocacy initiatives through compelling messaging and integrated campaigns. Including development of publications but not limited to annual reports, brochures, videos, social media, and websites.
• Supports with collaboration and idea generation with all departments to cultivate a higher level of experience across all events and strategies.
• Develops and executes comprehensive marketing strategies alongside VP of Membership Experience & Growth that support membership growth, engagement, retention, and community reach.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or related field required; Master’s degree preferred.
• Minimum of 8 years of progressively responsible leadership experience in marketing and communications; nonprofit or mission‑driven experience preferred.
• Demonstrated experience in brand management, storytelling, and communications strategy within a multi‑site or complex organization.
• Strong written, verbal, and interpersonal communication skills.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• YMCA Organizational Leader certification preferred or ability to obtain within required timeframe.

Preferred

• Master’s degree preferred
• YMCA Organizational Leader certification preferred or ability to obtain within required timeframe