Vice President Marketing at Baltimore Symphony Orchestra | Baltimore, MD | $115K/yr – $125K/yr

Baltimore Symphony Orchestra

Vice President Marketing

Baltimore, MD (Hybrid)

$115K/yr – $125K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the revenue marketing engine across tickets, subscriptions, and membership with end-to-end strategy, budgets, and cross-channel ROI.

Revenue portfolio ownership: unify campaigns across tickets, subscriptions, and memberships to drive measurable revenue impact.
Cross-functional orchestration: align with Revenue Operations, Artistic Planning, and Creative to translate data and campaigns into timely strategy and compelling narratives.
Audience development and partnerships: build programs that reach new audiences, nurture groups, and connect content to the patron lifecycle.

Job Description

Develop and drive the combined revenue portfolio across single tickets, subscriptions, and membership giving; set annual marketing strategy and manage budgets to maximize return across all channels
In partnership with the VP of Revenue Operations, translate sales pacing, patron data, and campaign analytics into real-time strategy adjustments that protect and grow revenue goals
Partner with the VP of Artistic Planning and the Creative Director to develop season positioning and campaign narratives that make a credible, emotionally resonant case for the BSO’s programs and products
Contribute to organizational content strategy development by working closely with the Creative Director, Marketing Content Manager, and Communications team, ensuring that content across channels reflects both campaign priorities and the BSO's broader mission of connecting audiences to music
Coordinate with PR and Communications to align go-to-market timing, messaging, and integrated campaign efforts across earned media, social media, and paid channels
Lead end-to-end single ticket marketing strategy across digital, direct mail, email, programmatic, broadcast, and outdoor channels — building campaigns that create genuine demand and convert new audiences
Manage agency and vendor relationships to build high-performing campaigns; own media strategy, performance benchmarks, and ROI accountability
Direct audience development and prospecting programs that introduce the BSO to people who don't yet know what they're missing
Collaborate with the Associate Director of Group Engagement on promotional activities, cultivation programs and partnerships that drive group ticket sales and build institutional relationships with new audience segments
Provide direction to the Director of Subscriptions, Lifecycle Marketing, ensuring subscription acquisition, retention, win-back, and upgrade campaigns resonate with key strategic segments

Baltimore Symphony Orchestra

For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives, including OrchKids. The Baltimore Symphony Orchestra performs annually for more than 275,000 people throughout Maryland. Since 1982, the BSO has performed at the Joseph Meyerhoff Symphony Hall in Baltimore. Since 2005, with the opening of The Music Center at Strathmore in North Bethesda, MD, the BSO became the nation’s first orchestra to perform its full season of classical and pops concerts in two metropolitan areas. In July 2022, the BSO made history once again with its announcement that Jonathon Heyward would succeed Music Director Laureate and OrchKids Founder Marin Alsop as the Orchestra’s next Music Director. Maestro Heyward began his inaugural season in September 2023. The Baltimore Symphony Orchestra is a proud member of the League of American Orchestras.

Founded in 1916

Baltimore, Maryland, USA

237 employees (103 in marketing)

www.bsomusic.org