Vice President, Marketing

Responsibilities

• Provide direct leadership and management of the Product Commercialization, Commercial Marketing, and Field Marketing, fostering a high-performance culture with clear accountability and development opportunities.
• Develop and execute integrated marketing strategies aligned with company revenue goals and market opportunities.
• Serve as a strategic leadership conduit between Product Commercialization, Field Sales, Corporate Accounts, Commercial Operations, and Customer Success to ensure alignment and execution excellence.
• Define and communicate the North America marketing vision, strategy, and roadmap to internal and external stakeholders.
• Lead market segmentation, competitive analysis, and customer insights to inform product positioning and go-to-market strategies.
• Champion change management initiatives supporting new product launches and strategic business initiatives.
• Oversee the end-to-end commercialization process for new products and services, including launch planning, market support, and post-launch evaluation.
• Collaborate with Product Development and Research teams to prioritize product roadmaps based on market needs and competitive landscape.
• Leverage CRM and analytics platforms to optimize marketing campaigns and sales enablement efforts.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.

Requirements

• Bachelor’s degree required; Master’s degree preferred (MBA or related field).
• Minimum 10+ years of progressive leadership experience in marketing, growth strategy, product commercialization, or related fields.
• Proven track record in leading marketing and growth initiatives in healthcare, diagnostics, or related industries preferred.
• Experience managing geographically dispersed teams and complex projects.
• Strong background in customer-centric marketing, demand marketing, and sales enablement.
• Experience with CRM platforms, marketing analytics, and data-driven decision-making.
• Leadership & Influence: Visionary Leadership: Ability to create and articulate a clear, compelling vision and inspire a marketing team to execute against it, fostering a culture of high-performance and accountability.
• Organizational & Political Acumen: Mastery of navigating a complex, matrixed enterprise. The ability to build consensus, drive cross-functional alignment, and influence outcomes.
• Agency Relationship Management: A proven ability to personally build and cultivate strategic, long-term partnerships with marketing agencies.
• Strategic Thinking: The ability to analyze the market, competitive landscape, and internal capabilities to set a winning marketing strategy.

Preferred

• MBA or related field (preferred)
• Experience with marketing technologies, analytics tools, and data-driven decision-making
• Advanced project management and organizational skills

Benefits

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts