Responsibilities

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs
• Drive experimentation strategy and measurement rigor by framing hypotheses, designing test and control approaches, defining success metrics, and delivering post-test readouts
• Apply predictive models and measurement learnings to guide ongoing marketing investment planning and optimization across audience, offer, channel, and funding decisions
• Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (for example, forecast versus actual performance)
• Leverage and help evolve the analytics toolset, including Snowflake and emerging artificial intelligence–enabled analytical applications, to improve speed and consistency of insights
• Collaborate with cross-functional partners to ensure solutions are implementable, controlled, and aligned to standards
• Define data requirements to monitor targeting and performance, and partner with data teams to address gaps, quality, and lineage considerations
• Maintain processes and controls that support measurement quality, repeatability, and auditability
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling

Requirements

• 6+ years of marketing data and analytics experience, including campaign measurement and performance insights
• Hands-on experience developing campaign test designs, estimation proformas, and actual performance measurement
• Master’s degree in a related field, or Bachelor’s degree plus 5+ years of relevant experience
• Demonstrated ability to translate complex quantitative topics into clear, stakeholder-ready recommendations
• Experience partnering with Marketing, Finance, and technical teams to deliver analytics aligned to business goals
• Proficiency with SQL and at least one analytical programming language (Python, SAS, or R)
• Experience working with relational databases and big data platforms, including Snowflake
• Strong structured problem-solving skills and analytical reasoning
• Working knowledge of extract, transform, and load concepts and how data flows impact analytic outcomes
• Experience with self-serve business intelligence tools for dashboarding and automated reporting

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
• We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.