Vice President, Marketing Analytics – Content & Product Marketing

Responsibilities

• Serve as the primary analytics partner to Content Marketing and Product Marketing teams, defining performance frameworks, KPIs and strategic recommendations aligned to business priorities
• Own content and product level performance analysis across thought leadership, webcasts, asset class themes, product campaigns, landing pages and digital experiences
• Connect content exposure and engagement to lead generation, sales engagement, opportunity progression, product interest, pipeline and fundraising influence
• Provide insights on thought leadership and webcast performance, including registration, attendance, viewership, engagement, replay activity, and audience follow-up behavior
• Partner with channel-specific marketing analytics leads to understand content distribution performance and contribute to a consolidated view of content, thought leadership, and fundraising influence
• Identify trends across content themes, asset classes, audience segments, formats, topics, and campaigns to inform content planning, product positioning and marketing priorities
• Support monthly and quarterly business reviews with executive ready insights and presentations across asset classes, products, campaigns, audience segments and commercial outcomes
• Conduct keyword, SEO, audience, journey, and competitor content analysis to identify opportunities for improved discoverability, relevance, and growth
• Lead analytics for content testing and optimization, including A/B testing of copy, headlines, calls to action, landing pages, and content formats
• Build and maintain dashboards and recurring reports that translate complex data into clear, actionable insights for marketing and leadership teams. Ability to find and clearly communicate the story behind the numbers.

Requirements

• 10+ years of experience in marketing analytics, content analytics, digital analytics, product marketing analytics, or related analytics roles, preferably in financial services, insurance, asset management, or B2B marketing
• Demonstrated experience serving as senior analytics partner to Content Marketing, Product Marketing, Editorial, or asset class marketing teams
• Deep experience measuring content performance across web, email, CRM, marketing automation, events, webcasts, social, paid media, and sales enablement platforms
• Strong understanding of content strategy, audience engagement, SEO, keyword research, digital journeys, and conversion measurement
• Experience developing executive level reporting and presenting actionable insights to senior marketing and business stakeholders
• Experience building dashboards using Tableau, Power BI, Looker, or similar tools
• Experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Experience with CRM and marketing automation platforms such as Salesforce, Marketo, Salesforce Marketing Cloud, or similar systems
• Proficiency in SQL and experience analyzing data from CRM, marketing, digital, content, and enablement platforms; experience using Python and cloud data platforms such as Snowflake and/or AWS Redshift preferred
• Strong leadership, analytical and stakeholder management skills with ability to influence and drive cross functional action