Responsibilities

• Lead marketing performance, brand awareness, member acquisition, and digital engagement initiatives across the organization.
• Translate marketing strategy into measurable results through analytics, technology, digital marketing, and cross-functional collaboration.
• Drive growth, optimize marketing investments, strengthen brand relevance, and ensure marketing efforts support Altura's long-term strategic objectives.
• Leverage data to inform decisions and develop high-performing teams; embrace emerging technologies to deliver measurable business outcomes.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Finance, or a related field required; Master’s degree or advanced business education preferred
• Eight or more years of progressive marketing leadership experience, including strategic planning, budget management, performance measurement, and team leadership
• Experience leading marketing strategy and execution within a financial institution, fintech, or other consumer-focused organization preferred
• Strong expertise in brand management, member acquisition, digital marketing, performance analytics, and marketing ROI
• Demonstrated ability to leverage data, consumer insights, profitability information, and market intelligence to drive growth and inform decision-making
• Proven success in developing high-performing teams, influencing across an organization, and balancing long-term brand development with measurable business results
• Familiarity with emerging technologies, artificial intelligence applications, and evolving digital search environments

Preferred

• Master's degree or advanced business education preferred
• Experience leading marketing strategy and execution within a financial institution, fintech, or other consumer-focused organization preferred
• Familiarity with emerging technologies, artificial intelligence applications, and evolving digital search environments