Responsibilities

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability.
• Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities.
• Strong experience developing marketing strategies for both domestic and international student population.
• Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle.
• Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance.
• Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment.
• Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels
• Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways.
• Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data.
• Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an

Requirements

• Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys).
• Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field.
• Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes.
• Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy
• Experience managing significant marketing investments and making disciplined resource allocation decisions.
• Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance.
• Strong analytical judgment and the ability to translate complex data into clear executive decisions and action.
• Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies.
• Bachelor’s degree or equivalent combination of education and significant relevant experience.