Responsibilities

• Define and lead 360° integrated marketing strategies across the portfolio, aligning brand storytelling with customer and commercial objectives.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
• Lead the development and activation of global creative frameworks and portfolio-level campaigns, rooted in clearly defined demand spaces that drive consistency, scale, and impact across continents.
• Ensure global campaigns establish a strong, consistent brand foundation while providing flexible toolkits and guardrails that enable hyper-localized execution to meet regional and market-specific needs.
• Partner with regional teams to balance global brand consistency with cultural relevance, customer insight, and local business objectives.
• Lead the Global Creative Council to align creative discussions and provide a forum for all continents and marketing leads to co-create and provide input into global portfolio campaigns.
• Lead annual and seasonal global creative campaigns and frameworks across the enterprise.
• Drive clear, cohesive brand architecture across all brands, platforms, and customer touchpoints, ensuring clarity of roles, hierarchy, and expression.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
• Demonstrated success building global creative platforms and frameworks that scale while enabling local relevance.
• Demonstrated experience leading brand architecture, brand governance, and creative strategy across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, and omnichannel/media teams.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic, analytical, and operational rigor.
• Ability to influence across matrixed organizations.

Benefits

• 401(k) plan
• stock purchase plan
• discounts at Marriott properties
• commuter benefits
• employee assistance plan
• childcare discounts
• medical insurance
• dental insurance
• vision insurance
• health care flexible spending account