Responsibilities

• Define and lead 360° integrated marketing strategies across the portfolio, aligning brand storytelling with customer and commercial objectives.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
• Lead the development and activation of global creative frameworks and portfolio-level campaigns, rooted in clearly defined demand spaces that drive consistency, scale, and impact across continents.
• Ensure global campaigns establish a strong, consistent brand foundation while providing flexible toolkits and guardrails that enable hyper-localized execution to meet regional and market-specific needs.
• Partner with regional teams to balance global brand consistency with cultural relevance, customer insight, and local business objectives.
• Lead the Global Creative Council to align creative discussions and provide a forum for all continents and marketing leads to co-create and provide input into global portfolio campaigns.
• Lead annual and seasonal global creative campaigns and frameworks across the enterprise.
• Drive clear, cohesive brand architecture across all brands, platforms, and customer touchpoints, ensuring clarity of roles, hierarchy, and expression.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
• Demonstrated success building global creative platforms and frameworks that scale while enabling local relevance.
• Demonstrated experience leading brand architecture, brand governance, and creative strategy across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, and omnichannel/media teams.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic, analytical, and operational rigor.
• Ability to influence across matrixed organizations.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.