Vice President, Influencer Marketing (Consumer)

Responsibilities

• Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
• Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
• Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
• Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
• Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
• Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
• Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
• Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
• Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
• Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI

Requirements

• 8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
• Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
• Deep understanding of the modern influence ecosystem — including organic content, paid amplification, performance marketing and platform-specific optimization
• Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
• Experience managing influencer program budgets and navigating talent and legal contracts, including negotiating fees, scopes, usage rights, deliverables and partnership terms
• Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
• Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations
• Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
• Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
• Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected