Responsibilities

• Serve as the senior strategic lead for a portfolio of travel, hospitality and lifestyle clients, cultivating trusted relationships with owners, executives, marketing leaders and agency partners.
• Develop long-term communications strategies that align with clients’ business objectives, positioning, audiences and commercial priorities.
• Provide clear, confident counsel on brand positioning, launches, hotel openings, reputation management, emerging issues and timely cultural opportunities.
• Anticipate client needs and potential challenges, bringing forward thoughtful solutions and ensuring teams remain focused on the initiatives with the greatest potential impact.
• Lead senior-level client meetings, strategy sessions, presentations and difficult conversations with confidence, diplomacy and sound judgment.
• Oversee media strategy across travel, lifestyle, business, design, food and beverage, wellness and other relevant verticals, while maintaining strong relationships with top-tier journalists and influential storytellers.
• Identify compelling narratives, emerging trends and cultural moments, translating them into creative, ownable campaigns, partnerships and media opportunities that strengthen clients’ marketplace positioning.
• Write and edit high-level strategies, pitches, press releases, messaging documents, proposals and presentations, ensuring all work is thoughtful, accurate and client-ready.
• Remain hands-on in media relations, directly pitching priority stories and helping team members develop their own reporter relationships and media instincts.
• Lead, motivate and mentor account teams by setting clear expectations, delegating thoughtfully, balancing workloads and maintaining accountability for the final product.

Requirements

• 10–13+ years of public relations experience, ideally within an agency, with significant travel and hospitality expertise.
• Proven record of leading complex client relationships and earning the trust of senior executives, owners and marketing leaders.
• Strong, current relationships across top-tier travel, lifestyle, business, design, food and beverage, and wellness media.
• Demonstrated experience conceiving and executing original campaigns, partnerships, activations and media moments that generate meaningful attention and measurable impact.
• Strong creative instincts and the ability to connect communications strategies to clients’ broader business goals.
• Exceptional writing and editing skills, rigorous attention to detail and a high standard for client-ready work.
• Expertise in planning, prioritizing and delegating, with ownership of both outcomes and the processes required to achieve them.
• Proven success managing and developing teams, including delivering candid feedback, addressing performance issues and helping high-potential employees grow.
• Comfort operating in a boutique-agency environment with an entrepreneurial, resourceful, collaborative and hands-on approach.
• Enthusiasm for new business and the ability to translate strategic insight and creative thinking into persuasive proposals and presentations.

Benefits

• Generous vacation, PTO and wellness days
• Competitive Medical, dental and vision insurance
• Retirement plan with 3% match
• Monthly wellness credit to be used at leisure
• Hybrid work environment (2 days in office in Flatiron)
• Summer and September Fridays
• Flexible work remote policy
• Annual company retreat
• Paid family leave
• 10% commission on business brought in