Responsibilities

• Build, manage, and scale paid acquisition across Meta, Google, and Bing
• Directly oversee ad account strategy, structure, budget allocation, bidding, audience development, and campaign optimization
• Maximize ROAS across channels while balancing CAC, MER, LTV, and contribution margin
• Develop and lead a high-velocity creative testing engine
• Provide clear creative direction grounded in performance data, including hooks, angles, offers, formats, and iteration priorities
• Architect full-funnel acquisition systems (TOF → MOF → BOF)
• Establish rigorous attribution frameworks, reporting systems, and performance measurement standards
• Analyze channel, campaign, funnel, landing page, and cohort performance to identify scale opportunities and inefficiencies
• Drive funnel optimization across landing pages, offers, conversion flow, and CRO
• Hire, manage, and lead a high-performance growth team and external partners where needed

Requirements

• - Experience scaling a DTC or eCommerce brand to $50M–$200M+
• - Deep expertise managing Meta, Google, and ideally Bing at meaningful spend levels
• - Strong command of ad account strategy, media buying logic, analytics, and performance optimization
• - Strong understanding of creative-led growth and how creative direction impacts paid media performance
• - Proven ability to improve ROAS, CAC efficiency, and LTV expansion
• - Experience building and managing testing systems across paid media, creative, and landing pages
• - Ability to interpret data quickly and turn it into decisive action
• - Comfortable owning a P&L or growth function end-to-end
• - Comfortable directly managing campaigns, performance analysis, and team execution rather than delegating everything outward

Preferred

• Experience operating in a subscription or high-LTV models (preferred)