Responsibilities

• Build and lead net2phone’s direct B2B growth marketing strategy, with an initial focus on small and midsize businesses.
• Develop and execute go-to-market strategies for our AI Agent solution and growing AI-powered communications portfolio.
• Build awareness and demand for our AI solutions and translate that demand into customer acquisition and revenue growth.
• Develop and optimize customer acquisition strategies, including free-trial-to-paid conversion.
• Identify and test creative ways to reach business audiences across digital, social, content, influencers, podcasts, and emerging channels.
• Challenge traditional marketing approaches and experiment with new ways to get businesses to stop, pay attention, and engage.
• Own growth performance and economics, including budget, conversions, customer acquisition cost, lifetime value, and ROI.
• Use AI as a core part of how you research, strategize, execute, experiment, and scale.
• Build the team and capabilities needed to scale the growth function.
• Partner closely with sales, product, operations, and executive leadership to connect marketing strategy to business outcomes.

Benefits

• Benefits: Comprehensive employee benefits package