Vice President, Growth Marketing

San Francisco, CA (Remote)

$250K/yr – $300K/yrSenior Level

Posted 4 weeks ago

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Job Summary

Own the AI native paid growth engine end to end with clear ownership of strategy, budget, and external partners while driving unit economics through LTV/CAC and a dual-motion product line.

  • Own the full funnel and create a scalable, AI powered acquisition system.
  • Oversee an agency ecosystem and an in house team evolving into AI native growth architects.
  • Own LTV/CAC by segment and executive storytelling to the board.

Job Description

  • Growth Infrastructure: Full-funnel media strategy across all paid channels from awareness to performance.
  • Performance Ownership: Paid acquisition strategy with full budget ownership and P&L accountability.
  • Ecosystem Management: Build and manage an external network of paid media specialists and performance agencies.
  • Operating Model: Define the performance system architecture, cadence, testing infrastructure, and decision protocols that guide execution.
  • Creative Performance: Own the signal side of the creative-to-performance loop with AI-assisted creative at volume in collaboration with a Creative Intelligence pod.
  • Audience Strategy: Define segments to acquire, cost thresholds, and evidence that LTV justifies the investment.
  • LTV:CAC by Segment: Manage dual-motion portfolio including care visits and Rx, plus a supplement line reaching 30 SKUs by end of 2026.
  • Team Development: Evolve a five-person team from channel specialists to AI-native growth architects.
  • Executive Communication: Report growth performance, strategy, and unit economics to the board.
  • Systems thinking: you design the machine, not just run it.
  • AI-native acquisition: rearchitect operating model around AI-assisted workflows and agentic optimization.
  • Full-funnel fluency: justify upper-funnel investment with unit economics, incrementality, and assisted conversion.
  • Dual acquisition fluency: operate across healthcare/considered-purchase and ecommerce/product motions.
  • DTC health/subscription scale: educate and emotionally engage through creative and messaging.
  • Creative performance fluency: design testing frameworks and demand strong collaboration with creative direction.
  • Full-funnel ownership: keep LTV as north star for acquisition decisions.
  • Executive range: present growth strategy and unit economics to investors.
  • Agency ecosystem: structure external relationships for accountability with a lean in-house team amplified by contractors.
  • Future viewpoint: advocate agentic campaign management with AI-generated creative at volume and automated bidding.
  • AI-native future: agentic management, AI-generated creative at volume, automated bidding and audience modeling.
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Midi Health

Modern healthcare for your second act.Get the midlife care you deserve, the prescriptions you need, and the coverage you've worked hard for.Midi Health is the largest virtual clinic for women in midlife. Midi clinicians are expertly trained in treating symptoms of hormonal changes in all women, including those at high risk for cancer, or experiencing menopause symptoms due to surgery or cancer treatment.Personalized Care Plans are holistic and designed to meet every patient’s unique needs.Virtual visits are available in all 50 states and covered by insurance.

Founded in 2021
Palo Alto, California, USA
506 employees (40 in marketing)