Vice President, Group Director, Engagement Strategy

New York City, NY (On-site)

$160K/yr – $256K/yrSenior Level12+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive enterprise level engagement strategy across health care brands, translating vision into scalable frameworks, operating models, and measurable plans while guiding executive-level teams and cross-functional programs.

  • Defines strategic vision and advises C-suite on complex decisions.
  • Leads senior teams, capability development, and growth initiatives using data, analytics, and AI.

Job Description

Requirements

  • Approximately 12 or more years of experience in Engagement Strategy, communications planning, customer experience, digital strategy, consulting, marketing, or a related discipline.
  • Extensive experience leading integrated strategic initiatives across major brands, portfolios, business units, or markets.
  • Demonstrated fluency across DTC, HCP, and Patient Services audiences, with the ability to connect decisions across complex healthcare ecosystems.
  • Expertise in audience strategy, omnichannel engagement, customer journeys, ecosystem design, experience planning, and performance optimization.
  • Proven ability to define enterprise-level strategic vision and translate it into scalable frameworks, operating models, and measurable plans.
  • Established credibility advising C-suite clients and influencing executive stakeholders through complex business decisions.
  • Track record of leading leaders, building senior teams, planning succession, and raising standards across a discipline or portfolio.
  • Demonstrated ownership of organic growth, capability development, new-business strategy, and the commercial health of client relationships.
  • Exceptional executive communication, facilitation, presentation, negotiation, and strategic storytelling skills.
  • Ability to lead through ambiguity, organizational change, competing priorities, and high-stakes business challenges.

Preferred

  • Significant healthcare, pharmaceutical, wellness, or regulated-category experience required; experience across multiple audiences, brands, or therapeutic areas strongly preferred.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas Health

Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Founded in 1990
Philadelphia, Pennsylvania, USA
971 employees (355 in marketing)

Salaries

Posted range

$160K/yr – $256K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$129K/yr

Most pay falls between $97K and $171K. Based on 665 salaries.

See all Digitas Health salaries

Marketing Team

Marketing Team Size
162 (17% of company)
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
36.4%
Direct
47.6%
Referral
7.3%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~971
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Vice President, Group Director, Engagement Strategy

Digitas Health · New York City, NY · On-site