Responsibilities

• Proactively determining where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities are
• Identifying key customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program implications
• Applying innovative research and “listening” methodologies to create relevant, breakthrough customer insights
• Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application value
• Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
• Expertly applying the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspiring your teams to embrace a “pull” approach to marketing
• Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
• Building productive collaboration and enabling successful teamwork
• Creating demand for account planning’s contributions by demonstrating its impact
• Managing 2 mid-level planners

Requirements

• At least 10 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
• Qualitative research expertise and experience applying innovative qualitative research techniques
• Familiarity with interpreting and applying quantitative research
• Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
• Graduate degree is also a plus (e.g., MBA, Masters)
• Familiar with segmentation, analytics and media research tools (e.g., MRI) a plus
• Exceptional customer insight skills
• Intuitive ability to understand what makes consumers “tick”
• Ability to discern the customer insight and “human truth” from mounds of data
• A passion and empathy for the consumer’s perspective

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.