B2B Marketing Specialist, Higher Ed
Clasp
USA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
4 hrs ago
Vice President, Global Marketing
Beaverton, OR (Hybrid)
$179K/yr – $333K/yrSenior Level12+ years expFull time
Posted 3 months ago
Job Summary
Own global strategy and budget to maximize ROI while leading a distributed marketing team that delivers demand, brand, and product marketing impact across regions.
- Own global strategy and budget to maximize ROI across regions.
- Drive demand gen and pipeline with Sales, focusing on funnel metrics and conversion.
- Strengthen brand, messaging, and product marketing across technical segments.
Job Description
Responsibilities
- Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
- Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
- Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
- Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
- Direct global marketing budget spend to maximize business impact and ROI
- Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
- Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
- Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
- Align global and regional marketing execution while enabling local market relevance
- Partner with Product, Sales, and Engineering to translate strategy into focused execution
Requirements
- 12+ years of progressive marketing leadership experience, including global scope
- Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
- Strong track record of driving demand generation, pipeline growth, and measurable business impact
- Fluency in digital marketing, analytics, and modern marketing practices
- Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes
- Track record of building high-performing teams and developing organizational capability
- Strong executive presence, communication skills, and leadership effectiveness
- Willingness to travel as required to support global teams and business needs
Preferred
- Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
- Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants
Tektronix
3.8 Glassdoor
We design and manufacture test and measurement solutions to break through the walls of complexity and accelerate global innovation. Together we empower engineers to create and realize technological advances with ever greater ease, speed, and accuracy. Our solutions have supported many of humankind’s greatest advances of the past 75+ years. With offices in 21 countries, we are committed to the scientists, engineers, and technicians around the world who will define the future. We are among the trusted brands united by Ralliant, a global technology company that powers breakthrough innovation through precision. Read more at www.tek.com. #ForTheEngineerWe are a diversified global company with a wide variety of job roles in nearly every major market. Which means you can do meaningful work that aligns with your interests, values, and career goals. Plus, you’ll be part of a vibrant and diverse community of bright, motivated colleagues, mentors, and customers around the world – people ready to help you learn, grow and advance your career. http://www.tek.com/careers
Founded in 1946
Beaverton, Oregon, USA
3.9K employees (191 in marketing)
70% recommend to a friend
76% CEO approval
Salaries
Posted range
$179K/yr – $333K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
191 (5% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
504.5K
Monthly Google Ads Budget
$14.2K
Traffic Source Mix
Search
59.8%
Direct
31.7%
Referral
5.9%
Social
1.1%
Paid
1.4%
Headcount Trend
Current headcount: ~3.9K
Recent News
Links
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