Vice President, Global Marketing at Tektronix | Beaverton, OR | $179K/yr – $333K/yr

Tektronix

Vice President, Global Marketing

Beaverton, OR (Hybrid)

$179K/yr – $333K/yrSenior Level12+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global strategy and budget to maximize ROI while leading a distributed marketing team that delivers demand, brand, and product marketing impact across regions.

Own global strategy and budget to maximize ROI across regions.
Drive demand gen and pipeline with Sales, focusing on funnel metrics and conversion.
Strengthen brand, messaging, and product marketing across technical segments.

Job Description

Responsibilities

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
Direct global marketing budget spend to maximize business impact and ROI
Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
Align global and regional marketing execution while enabling local market relevance
Partner with Product, Sales, and Engineering to translate strategy into focused execution

Requirements

12+ years of progressive marketing leadership experience, including global scope
Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
Strong track record of driving demand generation, pipeline growth, and measurable business impact
Fluency in digital marketing, analytics, and modern marketing practices
Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes
Track record of building high-performing teams and developing organizational capability
Strong executive presence, communication skills, and leadership effectiveness
Willingness to travel as required to support global teams and business needs

Preferred

Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants

Tektronix

3.8 Glassdoor

We design and manufacture test and measurement solutions to break through the walls of complexity and accelerate global innovation. Together we empower engineers to create and realize technological advances with ever greater ease, speed, and accuracy. Our solutions have supported many of humankind’s greatest advances of the past 75+ years. With offices in 21 countries, we are committed to the scientists, engineers, and technicians around the world who will define the future. We are among the trusted brands united by Ralliant, a global technology company that powers breakthrough innovation through precision. Read more at www.tek.com. #ForTheEngineerWe are a diversified global company with a wide variety of job roles in nearly every major market. Which means you can do meaningful work that aligns with your interests, values, and career goals. Plus, you’ll be part of a vibrant and diverse community of bright, motivated colleagues, mentors, and customers around the world – people ready to help you learn, grow and advance your career. http://www.tek.com/careers

Founded in 1946

Beaverton, Oregon, USA

3.9K employees (191 in marketing)

www.tek.com

70% recommend to a friend

76% CEO approval