Vice President, Global Marketing at Ralliant | Beaverton, OR | $179K/yr – $333K/yr

Ralliant

Vice President, Global Marketing

Beaverton, OR (Remote)

$179K/yr – $333K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global strategy and organization for marketing with cross-region accountability and clear metrics to drive revenue.

Global scope ownership over strategy and regional enablement across Americas, EMEAI, and APAC
Drive demand gen and pipeline in close partnership with Sales, focusing on funnel performance and conversion
Shape brand positioning and portfolio messaging for technical customer segments with measurable impact

Job Description

Responsibilities

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
Direct global marketing budget spend to maximize business impact and ROI
Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
Align global and regional marketing execution while enabling local market relevance
Partner with Product, Sales, and Engineering to translate strategy into focused execution

Requirements

12+ years of progressive marketing leadership experience, including global scope
Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
Strong track record of driving demand generation, pipeline growth, and measurable business impact
Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
Fluency in digital marketing, analytics, and modern marketing practices
Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes
Track record of building high-performing teams and developing organizational capability
Strong executive presence, communication skills, and leadership effectiveness
Willingness to travel as required to support global teams and business needs
Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants

Preferred

Experience leading marketing in highly technical engineering-focused markets
Track record of building high-performing global teams and developing organizational capability

Ralliant

Ralliant (NYSE: RAL) powers breakthrough innovation through precision. As a global technology company, we design, develop, and deliver high-performance instruments and solutions that give engineers the confidence to push boundaries. In an increasingly electrified and digital world, our technologies accelerate innovation and help bring advanced products to market faster and more efficiently.Our strategic segments—Test and Measurement and Sensors and Safety Systems—include industry-leading brands with proven expertise in mission-critical applications. Our precision technologies serve more than 90,000 customers across 50+ countries, creating the confidence that makes progress possible.If you’re ready to innovate, collaborate, and make an impact—now’s the time to join us. Learn more at www.ralliant.com.

Founded in 2025

Raleigh, North Carolina, USA

5.8K employees (254 in marketing)

ralliant.com