Position Title: Vice President, Global Marketing

Reports to: CMO / Chief Marketing Officer / CEO

Position Summary

The Vice President, Global Marketing is responsible for defining and executing the company’s global marketing strategy to drive brand growth, market expansion, and revenue acceleration across all regions. This role ensures brand consistency worldwide while enabling regional marketing teams to adapt strategies to local markets.

Key Responsibilities

• Develop and lead global marketing strategy aligned with corporate and commercial objectives
• Build, position, and manage the company’s global brand and value proposition
• Oversee global marketing functions, including brand, digital marketing, demand generation, communications, and content
• Ensure consistent brand messaging and customer experience across all markets
• Partner with regional marketing leaders to support localized go-to-market strategies
• Drive data-driven marketing, customer insights, and marketing ROI measurement
• Lead global product marketing, launches, and lifecycle management in coordination with product and sales teams
• Manage global marketing budgets, resources, and agency relationships
• Monitor global market trends, customer behavior, and competitive landscape
• Build and develop high-performing global marketing teams

Qualifications

• Bachelor’s degree required; Master’s degree or MBA preferred
• 15+ years of progressive marketing leadership experience, including global or regional roles
• Proven track record in building global brands and scaling marketing impact
• Strong experience in digital marketing, marketing technology, and analytics
• Excellent strategic thinking, storytelling, and executive communication skills

Preferred Experience

• Experience in [industry-specific field, e.g., technology, consumer goods, industrial, healthcare]
• Experience working in a multinational, matrixed organization
• Experience leading global product launches and integrated marketing campaigns

Core Competencies

• Strategic and customer-centric mindset
• Strong cross-cultural leadership and stakeholder management skills
• Results-oriented with strong commercial acumen
• Ability to balance global consistency with local market flexibility