Responsibilities

• Define and evolve the global brand positioning, messaging architecture, and long-term marketing strategy.
• Ensure consistency of the brand across all consumer-facing channels, including digital, retail, social, education, experiential, and partnerships.
• Champion a luxury brand experience while maintaining relevance within contemporary beauty culture.
• Partner closely with the Creative team to ensure all campaigns and storytelling reinforce the brand's visual and verbal identity.
• Lead the strategic development and commercialization of all product launches from concept through market introduction.
• Translate scientific innovation and formulation benefits into compelling consumer messaging.
• Develop product positioning, naming, claims strategy, messaging hierarchy, launch toolkits, and go-to-market plans.
• Partner with Product Development and R&D to identify whitespace opportunities and future innovation pipelines.
• Lead pricing, competitive analysis, and market positioning recommendations.
• Develop integrated 360° marketing strategies spanning earned, owned, paid, retail, influencer, experiential, and e-commerce channels.

Requirements

• 10+ years of progressive experience in brand marketing and product marketing within prestige or luxury beauty, skincare, wellness, or consumer lifestyle brands.
• Proven experience leading integrated marketing strategy and product commercialization for premium consumer brands.
• Deep understanding of luxury consumer behavior and the evolving beauty landscape.
• Demonstrated success launching category-defining products and building enduring brand equity.
• Strong strategic thinker with exceptional storytelling and communication skills.
• Experience managing and developing high-performing teams.
• Highly collaborative leader who thrives in entrepreneurial, fast-paced environments.
• Ability to balance creative vision with commercial rigor and data-driven decision-making.
• Ability to perform essential duties, with or without reasonable accommodation.
• Ability to operate independently in a fast‑paced, ambiguous environment.

Preferred

• Luxury skincare or prestige beauty experience strongly preferred.
• Experience working closely with founders and executive leadership.
• Familiarity with ingredient-led marketing, clinical claims, and scientific storytelling.
• Global brand or international market experience is a plus.

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture