Drive global brand voice and storytelling for Marriott Bonvoy across owned channels and entertainment ecosystems.

• Shape and steward the global brand voice, personality, editorial tone, and messaging framework across all owned channels.
• Champion storytelling is emotionally resonant, culturally relevant, and aligned with brand strategy.
• Bring brand values, campaigns, and initiatives to life through compelling narratives that work globally while feeling authentic locally.
• Develop scalable frameworks that support global consistency in voice and storytelling while enabling meaningful hyper-localization across languages, cultures, regions, and sub-brands.
• Collaborate closely with regional and local teams to empower culturally fluent storytelling that strengthens, not fragments, the global brand.
• Create editorial playbooks, guidelines, and governance models that enable clarity, cohesion, and creativity at scale.
• Guide global strategy and execution for all owned social platforms across the Marriott Bonvoy portfolio, including Instagram, TikTok, Pinterest, LinkedIn, Facebook, YouTube, WeChat, WhatsApp, and emerging platforms.
• Oversee content strategy, publishing models, community engagement, and performance optimization.
• Champion platform-native, social-first content optimized for discovery, engagement, and relevance.
• Lead the development of a global content calendar and new ways of working that expand storytelling capabilities for all brand initiatives.