Responsibilities

• The Freelance Copywriter will craft clear, compelling, on-brand messaging to support marketing and e-commerce initiatives.
• Develop monthly promotional and evergreen copy for website assets, emails, SMS, and Instagram Stories, adapting copy to each channel’s needs while maintaining consistency in messaging
• Write, edit, and refine PDP copy for clarity, consistency, and tone of voice
• Support Copywriter with product naming, shade naming, event collateral, and campaign messaging for new product launches
• Collaborate with copywriter and creative team to ensure messaging and visual concepts work seamlessly together to meet the objective of each brief, considering audience and business priorities

Requirements

• 3+ years of copywriting experience working with beauty, fashion, or lifestyle brands
• A strong portfolio showcasing:
• E-commerce copy (PDP, emails, subject lines, etc)
• Product storytelling (taglines, social captions, etc)
• Experience collaborating with designers and cross-functional partners
• Ability to balance creativity with strategy in a fast-paced environment
• Excellent grammar, clarity, and understanding of brand voice
• TO BE CONSIDERED: Please be prepared to share 2–3 writing samples that best show your work as a copywriter, especially examples where you captured a specific brand voice, wrote strong headlines or hooks, or adapted copy across multiple channels. Can be added in your portfolio.