Marketing Strategist (YouTube)

Responsibilities

• Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
• Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth.
• Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
• Source, vet, and brief on-camera talent and creators who fit each client's audience and category.
• Lead collaborative planning sessions with GEO/SEO, Creative, and production teams (internal and external partners) to ensure video programs operate as cohesive systems.
• Conduct recurring channel audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts.
• Use AI tools throughout the workflow (research, scripting support, optimization) to compress production time and cost without sacrificing quality.
• Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
• Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.

Requirements

• 5+ years in YouTube strategy, video content strategy, or channel growth. B2B or SaaS experience strongly preferred.
• Proven success growing YouTube channels or video programs that achieve measurable business outcomes.
• Advanced analytical and reporting skills (e.g., YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, HubSpot). Familiarity with AI visibility platforms such as Profound is a plus.
• Experience managing video production ecosystems: scripting, creators, editors, and outside production partners.
• Clear written and verbal communication. Able to translate complex insights into clear, persuasive narratives.
• Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.

Preferred

• Are energized by solving complex problems through data and clear frameworks.
• Can watch a video, explain why it held attention at 0:45 and lost it at 2:10, and fix it in the next brief.
• Value both autonomy and structured collaboration. You're comfortable leading your own work while integrating effectively within cross-functional teams.
• Enjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategy.
• Thrive in environments that balance creative thinking with analytical precision.
• Prefer clarity, process, and repeatable systems over guesswork or improvisation.
• Take pride in refining strategies through iteration and measurement.
• Familiarity with AI visibility platforms such as Profound is a plus