Vice President, Director of Social Intelligence and Measurement

Responsibilities

• Client Leadership & Strategic Measurement
• Strategic Delivery: A senior leadership role on the Insights & Analytics team that leads work end to end, from interrogating client briefs to developing methodologies and managing budgets, to leading project teams and delivering impactful business intelligence and recommendations in a variety of formats.
• KPI & Framework Architecture: Act as a client and project lead analyst to develop goals, KPIs, and overarching measurement methodologies across earned, owned, and paid social channels.
• Comprehensive Reporting Deliverables: Deliver high-impact performance reports, cultural and trend analyses, audience profiles, and influencer assessments to inform and drive business objectives and decision-making.
• Consultative Advisory: Consult clients with a strong POV on the marketing intelligence industry, its trends, and best practices.
• Solution Design & Intelligence Analysis
• Data Storytelling: Deliver clear, concise business intelligence. You will quickly spot patterns and surface actionable insights by distilling complex data into stories supported by KPIs and visualizations, dashboards, or scorecards.
• Crisis & Event Intelligence: Architect real-time listening and monitoring protocols for brand events, product launches, and crisis mitigation.
• Innovation & Trends: Stay current with the latest social measurement trends, as well as relevant industry trends. Eager to contribute to innovation planning and team leadership for the Insights & Analytics practice.
• Team Leadership & Collaboration

Requirements

• Experience: 10+ years of total experience gained in digital marketing measurement, social analytics, or business intelligence reporting.
• Consulting & Scoping Skills: Ability to understand client business needs and objectives and develop tailored project proposals, including methodologies, team roles, and budget.
• Analytical Command: Strong analytical skills; must be an expert in analyzing and interpreting social-related data from standard software packages and client databases (e.g., Brandwatch, Talkwalker, Meltwater, Sprinklr, etc.).
• Measurement & Benchmarking: Demonstrated expertise with measurement, benchmarking methodologies, cross-channel social metrics, and advanced data interpretation in Excel or Google Sheets.
• Leadership Execution: Proven track record of leading analyst teams on digital measurement, social analytics, and intelligence reporting/research projects from scoping to executive presentation.
• Data Storytelling: Ability to quickly spot patterns and surface actionable insights by distilling complex data. Experience writing and presenting clear and concise deliverables for clients that summarize data insights, outcomes, implications, and recommendations.
• Communication: Excellent verbal and written communication skills to effectively communicate project parameters, status updates, and outcomes to internal and external stakeholders.
• Pragmatic AI Implementation: Experience integrating generative AI tools and automated prompting into research and reporting workflows to enhance turnaround times while protecting analytical rigor, quality, and integrity.
• Dashboarding: Experience with dashboarding tools such as Tableau, Google Looker Studio, or Microsoft Power BI.

Preferred

• Media & Consumer Intelligence: Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip. Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
• Web Analytics: Experience with Google Analytics or other web analytics tools.
• Paid Media & Influencer Measurement: Experience evaluating paid media / social boosting programs and measuring influencer campaign performance.