Responsibilities

• Shape and own the data strategy vision for key brands and integrated client engagements, connecting insight to creative, media, and engagement strategy.
• Communicate the vision and objectives of Data Strategy across department, cross-functional teams, and with clients. Influence through clarity, empathy, and strategic storytelling. Aware of Groupe-level solutions and points of contact.
• Guide teams to move beyond reporting — crafting strategic narratives that answer “so what” and “now what” in every deliverable.
• Audience design and segmentation to identify, profile, and prioritize opportunity audiences.
• Audience profiling and insight generation bringing to bear claims, behavioral, and attitudinal data.
• Market and competitive intelligence to inform brand and category positioning and narrative.
• Content intelligence and performance analytics to understand what assets and attributes drive impact.
• Learning agendas and success frameworks to inform strategic and tactical optimization, framing conversations around what matters most.
• Partner with Integrated Strategy and Creative leads to embed data-driven thinking from the start of every engagement.
• Acts as a cross-capability leader within their book of business. Fosters collaboration and alignment toward shared strategic goals. Guides strategic resourcing, ensuring balance between delivery and growth.