Vice President Director, Account Planning

Philadelphia, PA (On-site)

$62/hr – $89/hrSenior Level8+ years expTemporary

Posted 13 days ago

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Job Summary

Own the end-to-end brand strategy process from research to workshop facilitation, delivering insights that unlock opportunities and guide creative work across pharma brands.

Lead research and analytics to inform brand strategy
Drive client collaboration and workshops to unlock growth opportunities

Job Description

Responsibilities

Developing insights to unlock brand opportunities through research, analysis and strategic thinking
Creating briefs and delivering briefings that inform and inspire creativity
Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges
Assessing brand and creative performance through primary and secondary research along with data analytics
Develop and lead creative and strategic workshops and brainstorming sessions
Design and execution of qualitative and quantitative market research
Relevant trend tracking and creation of agency point-of-view
Support business development/account growth strategies
Manage direct report and support cross-strategy partners
Apply and optimize agency strategy tools and frameworks

Requirements

At least 8 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm
At least 5 years’ experience supporting a pharma DTC brand
Brand strategy experience on large, complex franchise brands or brand portfolios
Qualitative and quantitative research experience and expertise
Proven skills in uncovering and implementing consumer/customer insights
Exceptional writing, communication and influence skills
Ability to work independently and collaboratively across large, multi-functional teams

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Digitas Health

Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Founded in 1990

Philadelphia, Pennsylvania, USA

971 employees (355 in marketing)

www.digitashealth.com