Responsibilities

• Develop and execute a comprehensive omnichannel demand gen programs to support specific products in market, to drive MQLs and revenue on a global scale.
• Build scalable programs across paid and organic acquisition, inbound marketing, ABM, events, partnerships and lifecycle marketing.
• Optimize lead flow across the full funnel.
• Leverage knowledge of core paid, earned, and owned platforms (e.g. Demandbase, Google, Wix, Hubspot, etc.) to drive integrated reporting, insights and growth
• Manage and scale digital campaign execution across paid search, paid social, display, organic, content syndication, and retargeting.
• Lead optimization efforts across SEO, GEO and AEO and adjusting as both web crawlers and AI bots adjust factors for findability.
• Create a process for measuring and improving conversion rates across all channels.
• Own budget allocation and performance tracking across all channels.
• Implement and optimize Account-Based Marketing (ABM) strategies for target accounts.
• Own funnel reporting and insights and ensure tight alignment between marketing programs and sales pipeline goals.

Requirements

• - 15+ years of experience in demand generation roles across paid, earned and/or owned media.
• - 5+ years managing demand gen team of experts.
• - Proven track record of leveraging demand gen programs to drive growth and building scalable programs.
• - Deep expertise in paid media, inbound marketing, marketing automation, and ABM.
• - Strong analytical skills and experience with attribution and marketing analytics.
• - Experience managing multi-million-dollar marketing budgets.
• - Exceptional cross-functional leadership and communication skills.

Nice To Have

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Benefits

• We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.