Vice President of Creative

American Fork, UT (Hybrid)

Salary Not AvailableSenior LevelOther

Posted 3 months ago

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Job Summary

Drive high-performing direct response creative for social campaigns, leading a creative team to blend brand and performance while leveraging data and AI tools.

  • Own end-to-end direct response creative from concept to post-production across Meta, TikTok, and YouTube.
  • Must-have: Proven DR creative results with measurable case studies on social platforms.
  • Standout: Leadership of a creative team with AI-enabled workflows.

Job Description

Responsibilities

  • Lead the development of high performing direct response creative across social platforms (Meta, TikTok, YouTube, etc.)
  • Balance brand and performance creative
  • Oversee production and (preferred) direct on-set shoots
  • Guide post-production best practices for performance
  • Leverage data to inform creative decisions
  • Integrate AI tools into creative workflows
  • Lead and develop creative team

Requirements

  • Proven track record in direct response creative for social platforms, supported by case studies and measurable results
  • Strong understanding of performance marketing platforms
  • Ability to balance brand and performance creative
  • Team management and leadership experience
  • Expertise in post-production for conversion
  • Analytical mindset with the ability to use data to drive creative decisions

Preferred

  • Experience with on set directing and production leadership
  • Background in creative strategy at a high-growth or performance-driven company
  • Familiarity with AI video generation tools and their application in modern creative workflows