Vice President, Creative and Brand

Boston, MA (Hybrid)

$281K/yr – $449K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own global brand narrative and a scalable creative engine for a public safety tech leader, shaping strategy, storytelling and executive-facing storytelling while aligning marketing, product, and leadership around a consistent brand experience.

Brand strategy and narrative ownership across positioning, visuals, and messaging for all touchpoints.
Creative leadership of design, video, production, and campaigns with standards that scale.
Storytelling that highlights customer impact and mission through video, digital, events, and emerging media, with AI-enabled experimentation.

Job Description

Responsibilities and bullets rendered below from the visible sections:

Define and evolve Axon's global brand strategy, positioning, narrative, and visual identity.
Ensure consistency and excellence across all brand touchpoints, channels, and experiences.
Build and protect one of the most trusted and recognizable brands in public safety technology.
Lead the company's end-to-end creative organization, including design, video production, creative services, and campaign development.
Establish creative standards, operating models, and workflows that enable exceptional output at scale.
Elevate the quality, consistency, and effectiveness of creative work across the organization.
Oversee concept development and creative execution for Axon's most visible campaigns, launches, announcements, and brand initiatives.
Ensure creative work is both emotionally compelling and strategically effective.
Shape how Axon tells stories through video, digital content, events, customer narratives, executive visibility, and emerging media.
Proactively identify new ways to showcase customer impact, innovation, and mission-driven storytelling.

Champion innovative creative approaches that differentiate Axon in the market.
Drive use of emerging AI technologies, balanced with traditional creative approaches to deliver impactful content and experiences.
Lead, coach, and inspire a high-performing team of creative leaders and specialists.
Attract top-tier creative talent across design, video, production, and brand disciplines.
Foster a culture of creativity, accountability, experimentation, and continuous improvement.
Serve as a strategic advisor to senior leaders and executives on brand, messaging, creative strategy, and storytelling.
Partner with broader Marketing, Communications, Product, Sales, and Executive Leadership to ensure cohesive brand experiences across audiences.

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993

Scottsdale, Arizona, USA

5.3K employees (221 in marketing)

www.axon.com