Vice President, Communications and Marketing

Responsibilities

• Leads the development and execution of multi-channel communications and marketing strategies that advance the Alliance’s economic development agenda, business attraction initiatives, and policy priorities at the local, state, and federal levels.
• Leads and develops the marketing and communications team, providing direction, coaching, performance management, and professional development to ensure strong individual and departmental performance.
• Oversees departmental resources and team workflows, including supporting budget planning and management, and manages external agency partners, consultants, and specialty vendors to maximize operational capacity and delivery.
• Serves as the primary speechwriter and thought-leadership architect for executive leadership, drafting high-impact op-eds, legislative testimony, key speeches, and major regional statements.
• Directs organizational and regional brand positioning across all platforms, ensuring compliance with writing, graphic, and brand standards across publications, campaigns, and events.
• Provides strategic counsel and preparation for leadership during high-profile media opportunities, public speaking engagements, and crisis/issues management scenarios.
• Establishes high-level performance metrics, utilizing analytics across digital, earned, and owned media channels to evaluate effectiveness and report progress to executive leadership and the Board of Directors.
• Facilitates the efficiency of the organization by performing other duties and participating in special projects, as assigned.

Requirements

• Leads the development and execution of multi-channel communications and marketing strategies that advance the Alliance’s economic development agenda, business attraction initiatives, and policy priorities at the local, state, and federal levels.
• Leads and develops the marketing and communications team, providing direction, coaching, performance management, and professional development to ensure strong individual and departmental performance.
• Oversees departmental resources and team workflows, including supporting budget planning and management, and manages external agency partners, consultants, and specialty vendors to maximize operational capacity and delivery.
• Serves as the primary speechwriter and thought-leadership architect for executive leadership, drafting high-impact op-eds, legislative testimony, key speeches, and major regional statements.
• Directs organizational and regional brand positioning across all platforms, ensuring compliance with writing, graphic, and brand standards across publications, campaigns, and events.
• Provides strategic counsel and preparation for leadership during high-profile media opportunities, public speaking engagements, and crisis/issues management scenarios.
• Establishes high-level performance metrics, utilizing analytics across digital, earned, and owned media channels to evaluate effectiveness and report progress to executive leadership and the Board of Directors.
• Facilitates the efficiency of the organization by performing other duties and participating in special projects, as assigned.
• Bachelor’s degree in Communications, Marketing, Public Relations, Public Policy, or a related field required; Master’s degree or MBA preferred.
• Deep understanding of regional economic development, public policy, and local, state, and federal advocacy landscapes. Strong knowledge of business, civic, and regional leadership audiences.