Responsibilities

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Requirements

• Must have a strong passion for current pop culture, and a sharp awareness of how food and beverage brands can show up within it
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confidence working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career