Responsibilities

• Marketing Analytics Strategy - Define and execute the enterprise vision and multi-year roadmap for Marketing Sciences & Analytics, aligning priorities to growth, customer, and financial objectives.
• Translate marketing strategy into a prioritized analytics and insights agenda with clear business cases, KPIs, and measurable ROI.
• Serve as a strategic advisor to the CMO and senior leadership, shaping investment decisions through data-driven insights, scenario modeling, and performance forecasting.
• Data Integrity, Stewardship & Governance - Own end-to-end data quality, integrity, and accessibility across core marketing datasets.
• Establish and operationalize enterprise data governance, including standardized definitions, taxonomies, KPIs, and measurement methodologies.
• Ensure data integrity across executive, demand, market share, and operational reporting.
• Partner with Legal, Privacy, and IT to ensure compliance with data governance standards and privacy regulations while safeguarding customer data.
• Advanced Analytics & Market Sciences - Lead the design and deployment of advanced analytics solutions, including segmentation, propensity modeling, competitive analysis, and marketing performance models.
• Deliver actionable insights across market share, digital (.com) performance, demand generation, and campaign effectiveness to inform enterprise and regional strategies.
• Evolve the organization from descriptive reporting to predictive and prescriptive analytics, embedding insights into decision-making and execution.