Responsibilities

• Lead brand strategy development for a DTC healthcare brand, including positioning, value proposition, messaging frameworks, and long-term brand vision
• Partner with creative, account, media, and analytics teams to develop integrated, insight-driven campaigns across paid, owned, and earned channels
• Translate consumer, competitive, and cultural insights into clear strategic briefs that inspire creative work and drive business results
• Guide the evolution of brand platforms and campaign ideas across touchpoints, ensuring consistency and relevance throughout the customer journey
• Act as a senior strategic voice with clients, building strong relationships and providing confident, well-reasoned strategic counsel
• Mentor and lead strategy team members, fostering strategic rigor, curiosity, and collaboration
• Stay current on DTC trends, healthcare marketing regulations, and emerging consumer behaviors to inform strategic recommendations

Requirements

• Extensive experience leading brand strategy for consumer-facing brands, ideally within healthcare, wellness, or regulated categories
• Strong understanding of DTC marketing, consumer journeys, and integrated campaign development
• Proven ability to synthesize qualitative and quantitative insights into clear, actionable strategy
• Experience developing strategic frameworks that guide messaging, creative development, and channel activation
• Excellent written and verbal communication skills, with the ability to clearly articulate strategic thinking to senior clients and internal teams
• Collaborative leadership style with experience working closely with cross-functional partners and senior stakeholders
• Intellectual curiosity and comfort navigating complex categories and evolving consumer landscapes

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parenteral and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off