Vice President, Brand Marketing at Sunstar Americas, Inc. | Schaumburg, IL | $240K/yr – $290K/yr

Sunstar Americas, Inc.

Vice President, Brand Marketing

Schaumburg, IL (Hybrid)

$240K/yr – $290K/yrSenior LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global brand and marketing engine across strategy, packaging, and partnerships, with a strong emphasis on cross-channel activation, eCommerce, and sustainability messaging.

Define and.Translate brand architecture, segmentation, and claims to drive engagement across Retail, Professional, and eCommerce channels.
Own cross-channel marketing execution, partnerships, and annual plan with global collaboration to ensure unified brand vision.
Lead a collaborative marketing team and connect product packaging, messaging, and sustainability to growth metrics.

Job Description

Responsibilities

Establishing business priorities and translating those priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals
Develop, execute, and manage the full mix of marketing activities across all media channels
Responsible for the development and management of all brand building tactics, segmentation, position, architecture, and packaging
Oversee the development of consumer insights, claims and messaging to drive consumer engagement
Analyze current business performance, trends, and market conditions and execute recommendations for business optimization
Identify, pursue, and successfully generate new targets and growth opportunities within or adjacent to our current business/category opportunities
Ownership of all brand partnerships including licensing
Responsible for the annual marketing plan and budgeting process
Ownership of the eCommerce business
Lead efforts to integrate sustainability into messaging, products and equity of the GUM brand

Requirements

5+ years of CPG marketing experience
Bachelor’s degree required; MBA strongly preferred
Knowledgeable in all areas of marketing, including: Insights / consumer research; Innovation; Consumer communication development; Media; Agency management; Business analysis and strategic leadership; Global collaboration
Skills: Strong strategic thinker; Relationship management; Problem solving Skills; Decision making capabilities; Computer proficiency; Excellent written and verbal communication, presentation and facilitation skills
Abilities: Able to effectively set priorities; Able to manage multiple, simultaneous projects; Able to work independently, lead team and function as a strong team player; Able to work effectively across regions and cultures and has experience working globally; Able to manage and develop a strong team of direct and indirect reports
Education: Bachelor’s degree; MBA preferred

Benefits

Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.
Opportunities for career growth and advancement
Employee discount on GUM products
401K retirement plan with employer match (Pretax and Roth options)
401K profit sharing contribution based on company performance.
Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans
Competitive bonus
On-site café
On Site Fitness Center
Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)

Sunstar Americas, Inc.

As a member of the Sunstar Group, Sunstar Americas, Inc., a global organization dedicated to improving overall health through oral health worldwide, holds a prominent position in the oral care industry. Formerly known as the John O. Butler Company, we are renowned for our exceptional production and distribution, and high-quality oral care products. With our headquarters in Schaumburg, Illinois, and branches in Canada, Mexico, Colombia, Brazil, and Argentina, as well as distribution partners in Central and South America, we have established ourselves as an industry leader.At Sunstar Americas, Inc., we firmly believe that our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that ensures we deliver high-quality, innovative products to consumers and oral care professionals. Our team-oriented approach encourages creative thinking and nurtures a positive work environment and productive relationships. With dedication, hard work, and a shared vision, we can continue to make SAI a leader in our industry.Join us and become part of our global team, where together, we can achieve success and contribute to a better future.

Founded in 1923

Schaumburg, Illinois, USA

489 employees (44 in marketing)

sunstargum.com