Vice President, Brand and Content Strategy at Nemours Children's Health | Wilmington, DE

Nemours Children's Health

Vice President, Brand and Content Strategy

Wilmington, DE (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead Nemours’ national brand and content strategy, building a connected ecosystem and in-house studio with measurable impact.

Must-have: 10+ years in brand/content strategy and creative leadership
Standout: Aligns national narratives with regional activation and SEO-informed programming
Standout: In-house team leadership with governance, analytics, and cross-functional influence

Job Description

Lead Nemours’ national brand and content strategy, building a connected ecosystem and in-house studio with measurable impact.

Define Nemours’ national brand narrative and positioning.
Build enterprise brand architecture across master brand and sub-brands.
Translate enterprise strategy into regionally resonant activation playbooks.
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Lead audience-first content strategies mapped to key journeys.
Establish content operations (taxonomy, governance, workflow, DAM).
Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Lead a high-performing in-house creative studio (design, copy, video, UX/content).
Standardize processes for briefs, SLAs, approvals, and QA.
Maintain creative standards through a Creative Review Board.

Requirements

10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.

Preferred

Experience in healthcare, pediatric health, academic medicine, or complex multi-site environments.
Advanced degree (MBA, MHA, MS in Integrated Marketing/Analytics).
Proven ability to influence and align stakeholders in matrixed organizations.

Nemours Children's Health

3.7 Glassdoor

Nemours Children's Health is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust.Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors.Nemours began more than 80 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions.Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own.We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research.Nemours is growing to better serve the children and families in our care. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.

Founded in 1936

Jacksonville, Florida, USA

6.7K employees (189 in marketing)

www.nemours.org

70% recommend to a friend

59% CEO approval