Responsibilities

• Own the deposits marketing strategy and value proposition for ultra-high-net-worth global clients and prospects, defining a differentiated story that positions deposits as core to the Private Bank relationship. Partner closely with global deposits product and marketing leadership to tailor the story to a variety of client types and personas. Create content programs, websites, and other marketing deliverables to drive commercial success.
• Lead the creation and execution of strategic marketing offers designed to drive net new money onto our platform. Establish an ongoing test-and-learn discipline across offer type, messaging, client segments, and channels to grow balances.
• Partner across deposits product leadership, client experience, and marketing to reimagine the everyday banking experience, delivering an enhanced debit card and checking and savings experience that leads—and disrupts—the industry.
• Innovate using LLMs and other AI tools to create more efficient and effective marketing.
• Work effectively with a wide range of stakeholders across levels, regions, and channels.

Requirements

• BA or BS degree.
• 8+ years of marketing experience in financial services, with a demonstrated track record of success and increasing responsibility.
• Strong knowledge of financial services.
• Experience partnering with a wide variety of stakeholders to meet shared objectives.
• Strong writing and editorial skills, with experience delivering impactful marketing for print and digital channels.
• Strong project management skills, with the ability to manage multiple priorities, communicate progress, and track deliverables through completion.
• Ability to build relationships and influence across a large, matrixed organization.
• Demonstrated ability to work both independently and as part of a collaborative team.

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more.