Responsibilities

• - B2B Growth Marketing Machine. Architect and own the overarching growth marketing strategy. Translate high-level strategic objectives into explicit execution plans, driving campaign velocity and operational scale across B2B.
• - Product Marketing & Narrative. Own the product marketing roadmap, including positioning, packaging, and the creation of compelling product narratives/messaging for our core dealer product suite (CARFAX Advantage, CARFAX Car Listings, Car Care, Lifetime Dealer programs) alongside our enterprise data and add-on offerings.
• - B2B Brand and Positioning. Define how CARFAX shows up to dealers, certified programs, and data partners. Build a B2B identity that carries the trust of our brand.
• - Lifecycle and Retention. Grow adoption, retention, and revenue per dealer.
• - Demand Generation & Pipeline. Lead the B2B demand generation engine in absolute lockstep with the sales organization. Maintain full ownership of lead volume, pipeline health, and conversion quality across our dealer and sales team segments.
• - Dealer Co-Marketing and Channel Programs. Scale the programs that put CARFAX in dealer advertising, on the lot, and in the buying experience, and that help dealers win consumers throughout the lifecycle.
• - Sales Enablement. Equip the field sales team with the messaging, content, and tools that shorten cycles and lift win rates.
• - Field and Event Marketing. Own the CARFAX B2B presence at the industry moments that matter, including NADA and major dealer and OEM events.
• - Cross-Functional & DBU Alignment. Serve as the primary bridge between marketing and the Dealer Business Unit (DBU). Partner deeply with the CRO and field sales leadership to align marketing motions directly with sales targets and shorten sales cycles.
• - Marketing Ops & Technology. Build, modernize, and oversee the B2B marketing tech stack. Ensure infrastructure supports robust automation, data integrity, and deep full-funnel visibility.

Requirements

• - Proven B2B Leadership. 15+ years of experience in B2B marketing, with a significant portion spent in senior executive positions scaling or standing up B2B marketing operations from the ground up.
• - Balanced Marketing Domain Depth. Elite, well-rounded expertise spanning demand generation, product marketing (PMM), brand strategy, and modern marketing ops/tech.
• - Revenue Responsibility. A proven track record of owning revenue-linked marketing goals, managing substantial budgets, and partnering successfully with sales teams to drive predictable pipeline growth.

Preferred

• - Domain & Industry Fluency. Deep experience within automotive retail, dealer technology, or data/analytics platforms is highly preferred. Alternatively, a strong background leading high-velocity B2B marketing for an SMB-focused SaaS business.
• - Change Agility & Leadership Behaviors. Exceptional leadership behaviors are marked by transparency, coaching, and team accountability. Experience steering teams successfully through major corporate inflections, transitions, carve-outs, or public spin-offs is a massive plus.