Vice President, B2B Marketing, Marchant & Acceptance
Purchase, NY (On-site)
Posted 2 weeks ago
Job Summary
Own and lead cross-functional B2B marketing across merchant, acquiring, processing, and public sector segments, shaping growth, partnerships, and integrated programs.
- Define performance metrics tied to revenue and adoption
- Lead cross-functional teams and agency partners
- Develop insight-led narratives and joint business plans
Job Description
Responsibilities
- Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
- Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption.
- Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
- Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
- Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
- Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
- Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
- Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
- Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
- Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.
Requirements
- Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture.
- Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions.
- Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth.
- Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization.
- Ability to connect marketing strategy and investment to revenue, customer value and product adoption.
- Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills.
- Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI.
Preferred
- Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred.
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Salaries
Posted range
$217K/yr – $359K/yr
Taken straight from the job posting.
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