Vice President, B2B Marketing, Marchant & Acceptance

Purchase, NY (On-site)

$217K/yr – $359K/yrSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own and lead cross-functional B2B marketing across merchant, acquiring, processing, and public sector segments, shaping growth, partnerships, and integrated programs.

  • Define performance metrics tied to revenue and adoption
  • Lead cross-functional teams and agency partners
  • Develop insight-led narratives and joint business plans

Job Description

Responsibilities

  • Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
  • Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption.
  • Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
  • Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
  • Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
  • Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
  • Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
  • Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
  • Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
  • Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.

Requirements

  • Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture.
  • Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions.
  • Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth.
  • Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization.
  • Ability to connect marketing strategy and investment to revenue, customer value and product adoption.
  • Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills.
  • Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI.

Preferred

  • Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Salaries

Posted range

$217K/yr – $359K/yr

Taken straight from the job posting.

See all Mastercard salaries

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K

Recent News

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Vice President, B2B Marketing, Marchant & Acceptance

Mastercard · Purchase, NY · On-site