Responsibilities

• Audience & Community Strategy
• Develop and lead the audience strategy across the ForbesLive portfolio, ensuring each event attracts high-value audiences aligned with editorial, commercial, and brand objectives.
• Partner in the development and launch of new B2B and B2C event franchises, creating new growth opportunities that expand and diversify the ForbesLive portfolio.
• Expand Forbes' audience footprint globally through strategic partnerships and year-round engagement strategies that deepen attendee relationships, drive loyalty and repeat participation, and establish ForbesLive as an always-on professional community.
• Audience Growth, Performance & Insights
• Own the end-to-end audience acquisition strategy across paid, owned, earned, partner, social, video, and emerging channels, leveraging creative storytelling to maximize registration growth, attendee quality, and return on investment.
• Develop and optimize audience lifecycle marketing across CRM, email, automation, and first-party data to drive acquisition, engagement, retention, and repeat attendance.
• Build a culture of experimentation by leading ongoing testing and optimization across audience segmentation, messaging, creative, offers, pricing, and conversion funnels.
• Establish a data-driven audience operating model that leverages customer insights, predictive analytics, automation, personalization, and AI-powered marketing tools to identify growth opportunities, improve campaign performance, increase operational efficiency, and strengthen commercial results.
• Collaborate with leadership to establish portfolio- and event-level audience forecasts, registration goals, performance metrics, and dashboards that inform investment decisions and business planning.

Requirements

• Demonstrated leadership experience managing teams while driving audience strategy, event marketing, community growth and commercial event management.
• Proven success growing audiences and ticketing revenue for large-scale B2C and B2B conferences, festivals, media events, or experiential platforms.
• Experience managing P&L performance and developing commercial growth strategies.
• Deep expertise in multi-channel audience acquisition, CRM and lifecycle marketing, first-party data, customer analytics, experimentation and conversion optimization, and the use of predictive analytics, AI, and emerging technologies to drive growth and engagement.
• Demonstrated success building engaged communities that extend beyond live events.
• Proven ability to lead and develop people, communicate a clear vision, align stakeholders around shared goals, navigate competing priorities, and build strong cross-functional partnerships with executive leadership.
• Strategic, entrepreneurial mindset with a proven ability to embrace change, evaluate emerging technologies and translate new ideas into scalable growth.
• Willingness to travel domestically and internationally in support of ForbesLive events and business initiatives.