Responsibilities

• Create, schedule and publish content across social media channels, including but not limited to Instagram, Facebook and TikTok.
• Capture photo and short-form video content at restaurants, events and brand activations.
• Draft on-brand captions and social copy for HopCat and Stella’s Lounge.
• Maintain the social content calendar and organize submitted restaurant content and creative assets.
• Research social media trends, platform changes and emerging content formats and recommend timely opportunities for the brands.
• Support influencer, partnership and promotional campaigns.
• Assist with basic social media performance tracking and reporting.
• Maintain organized libraries of social content and creative assets.
• Monitor social messages, comments, mentions and online guest feedback.
• Respond to routine guest questions and comments using established brand guidelines.

Requirements

• Degree in marketing, communications, public relations, hospitality or a related field, or equivalent relevant experience.
• Familiarity with major social media platforms, including but not limited to Instagram, Facebook and TikTok, and an understanding of how content differs across channels.
• Strong writing and communication skills with the ability to adapt messaging to different brand voices.
• Strong organization and attention to detail with the ability to manage multiple deadlines and priorities.
• Comfortable capturing photo and short-form video content in active restaurant and event environments.
• Willingness and comfort appearing in social content when appropriate.
• Sound judgement and a guest-first mindset when responding to public comments or guest concerns.
• Ability to follow established brand standards, approval processes and feedback.
• Experience with Canva, CapCut and social media scheduling or management platforms is preferred.
• Restaurant, hospitality, retail or customer-service experience is a plus.

Benefits

• Eligible benefits, including PTO, and a monthly cell phone allowance, will be provided in accordance with company policy and position eligibility.