Veterans Upward Bound Outreach, Marketing, and Recruitment Coordinator

Responsibilities

• The Outreach, Marketing, and Recruitment Coordinator (OMRC) will actively seek out locations where DC veterans are present and provide them with information on the Veterans Upward Bound program and the services available.
• The OMRC will report directly to the VUB Director and work in conjunction with the VUB Academic Counselor and social media student worker to promote all activities and locations.
• The OMRC will also manage all VUB student workers, will be tasked with website management, and will coordinate all event and marketing efforts for Veterans Upward Bound at The Catholic University of America.
• Identify locations where DC veterans frequent and establish recruiting efforts
• Increase awareness of the Veterans Upward Bound program through the DC area
• Act as a point of contact and Day of Coordinator for VUB events
• Create and manage content for the program's website, ensuring all information is current, engaging, and easy for veterans to access
• Manage and grow the program's social media presence (e.g., LinkedIn, Facebook, Instagram) with relevant content, posts, and event promotions.
• Coordinate all marketing efforts for VUB and make decisions on advertising spends, targeted campaigns, and VUB outreach
• Manage all VUB student workers

Requirements

• Proficiency in managing website content and social media platforms.

Preferred

• Educational Requirement Bachelor's degree preferred
• Experience working with the veteran community or similar under-resourced populations is highly desirable.
• Veteran status is preferred. Experience as a low-income, first-generation college student is preferred.