Responsibilities

• Plan, define, and lead the go-to-market strategy along with the key Sales leadership
• Inclusive of sales enablement/empowerment, product positioning, and partnering with cross-functional teams to develop product adoption plans
• Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development
• Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical and market with Product Management and Engineering
• Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning

Requirements

• 5+ years of experience in product marketing, product strategy, or product management with advertising technology products
• Be revenue-driven and revenue-guided in all decisions
• Direct people management experience
• Experience partnering with performance advertisers
• Experience partnering with global teams and/or engineering to represent market requirements

Preferred

• Experience taking products through their full lifecycle and developing go-to-market strategies
• Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker

Benefits

• Medical, dental, and vision insurance from day one
• 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)