Responsibilities

• Set vertical strategy: Each quarter, identify priority verticals with sales leadership and design the multi-channel motion against each one.
• Orchestrate 1-to-few campaigns: Run integrated campaigns across paid, lifecycle, content, ABM, and events, targeting a few hundred named accounts per vertical.
• Co-own pipeline with sales: Embed in the GTM rhythm. Run weekly pipeline reviews. Build feedback loops to ensure lead quality.
• Develop vertical assets: Partner with PMM and Content to commission the case studies, decks, and outbound assets reps need to win.
• Measure what matters: Own sourced and influenced pipeline within your verticals. Report weekly to the VP Marketing.
• You’ll report directly to the VP of Marketing and work cross-functionally with teams across Sales, Product Marketing (PMM), Performance Marketing, Lifecycle, Content, and Events to bring integrated vertical campaigns to life.

Requirements

• 8+ years of experience in B2B SaaS marketing, with a proven track record of owning vertical, segment-specific, or ABM-driven demand generation programs, is a must.
• Hands-on expertise across multiple demand channels, including paid media, lifecycle marketing, sales enablement, and events. You know how to scope the work, apply current best practices, and identify when something isn’t working.
• Strong track record of partnering closely with sales to co-own pipeline generation — not simply passing leads over the fence.
• A true 0-to-1 builder who prefers creating systems and playbooks from scratch over inheriting established ones. Comfortable operating with ambiguity and a broad mandate.
• Highly outcomes-oriented and commercially minded. You measure success in pipeline generated and revenue closed, not vanity metrics.
• Direct, collaborative, and intellectually rigorous. You bring analytical thinking, welcome feedback, and know when to challenge assumptions constructively.
• An exceptional cross-functional collaborator who builds trust quickly across teams and geographies, communicates proactively in async environments, and brings structure and rigor without creating friction.

Benefits

• Flexible Work Setup
• Remote-first work setup
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development