Responsibilities

• Reporting to the Sr. Manager , Vertical Marketing , the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America.
• In this role, you will serve as the go-to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs.
• Working with sales, service, product, and marketing teams, you will craft compelling growth initiatives, build strong industry partnerships, and strengthen Hach’s position as the leader in water analysis.
• If you are passionate about understanding customer challenges and rallying cross-functional teams to bring solutions to them with commercial excellence, we want to hear from you.
• Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
• Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
• Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
• Ensure that new and existing products address the most critical needs of customers in North America.

Requirements

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.

Preferred

• Experience in an industrial or manufacturing environment
• Experience in water treatment or industrial water

Benefits

• Competitive salary and benefits
• Flexible working hours
• Professional onboarding and training options
• Career coaching and development opportunities
• Health benefits
• 401(k)