Vertical Marketing Manager at Verra Mobility | Indianapolis, IN

Verra Mobility

Vertical Marketing Manager

Indianapolis, IN (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive university and municipality marketing strategy, content, and campaigns to generate leads and nurture customers.

Own vertical strategy, segmentation, and funnel content for universities/municipalities.
Must-have: 5+ years in sector content marketing, preferably in B2B SaaS.
Standout: Cross-functional work with sales, product, and customer success.

Job Description

Responsibilities

Vertical Strategy Development: Develop and implement marketing strategies specifically for the university and municipality sector to drive lead generation, brand awareness, customer acquisition, and customer nurturing program.
Market Segmentation & Persona Development: Conduct market segmentation and develop detailed buyer personas to ensure content is tailored to the needs, pain points, and behaviors of different audience segments.
Market Research: Conduct market research to understand the needs, challenges, and trends within the university and municipality sector and use insights to inform marketing strategies.
Content Creation: Produce a variety of content types (including blog posts, case studies, whitepapers, customer newsletters, videos, infographics, and social media posts) content that addresses the specific needs and pain points of prospects at each stage of the sales funnel, from awareness to decision.
Content Distribution: Collaborate with digital marketing team and direct the distribution of content across various channels, including the company website, social media, email newsletters, and third-party platforms, to maximize the impact of contents.
SEO Optimization: Collaborate with digital marketing team to optimize content for search engines to improve organic visibility and drive traffic to our website.
Sales Enablement: Create, refresh, and maintain sales enablement materials, such as product brochures, data sheets, sales presentations, demos, and battlecards, to support the sales team in their efforts to close deals.
Product Launch: Collaborate with product and sales teams to develop and execute marketing strategies for product launches, ensuring successful market introduction and adoption.
Campaign Management: Create and manage targeted marketing campaigns, and collaborate with digital marketing team to run campaigns through various channels, including email marketing, webinars, social media, and events, etc.
Performance Measurement: Track and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

Requirements

5+ years of experience in content marketing in University or Municipality sector, preferably in a B2B SaaS environment.
Proven success in developing and executing marketing strategies that drive funnel and revenue growth, as well as enhance customer retention and engagement.
Strong understanding of the university or municipality sector, customer buying process and cycle, various stakeholder needs, and its unique challenges.
Experience in market segmentation, persona development, and creating content for different sales stages.
Exceptional writing and editing skills with a portfolio showcasing diverse content types.
Proficiency in marketing automation and CRM tools (e.g., Salesforce).
Experience in supporting product launches and go-to-market strategies.
Excellent communication and interpersonal skills.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management skills and attention to detail.

Verra Mobility

3.7 Glassdoor

Verra Mobility (NASDAQ: VRRM) is a leading provider of smart mobility technology solutions that make transportation safer, smarter and more connected. The company sits at the center of the mobility ecosystem, bringing together vehicles, hardware, software, data and people to enable safe, efficient solutions for customers globally. Verra Mobility’s transportation safety systems and parking management solutions protect lives, improve urban and motorway mobility and support healthier communities. The company also solves complex payment, utilization and compliance challenges for fleet owners and rental car companies. Headquartered in Arizona, Verra Mobility operates in North America, Europe and Australia. *Please note that all Verra Mobility job postings are listed on careers.verramobility.com. If you have questions or concerns about a job offer you have received, please email info@verramobility.com.

Founded in 2016

Mesa, Arizona, USA

1.5K employees (55 in marketing)

www.verramobility.com

69% recommend to a friend

75% CEO approval